TV is a writer's medium. This is why one of the lab`s most important imperatives, and perhaps one of the main motives behind creating it, is providing an engine that can streamline the process of developing content from the idea phase to the final script phase. With its pool of talented writers, and Hollywood's "Writers' Room" approach it follows for collaborative development. The lab provides top-notch quality script writing and development services to producers and content creators alike. And because "good" is not good enough in this day and age, the lab has access to experienced consultants who provide script doctoring and consultancy services when needed.

With both its inhouse expertise, and its access to the talent pool it attracted and helped develop, The Creative Lab® is the destination for any audiovisual outlet looking for original concepts; Whether it was a broadcaster looking for new TV show concepts, an advertising agency in need for fresh creative ideas, or a producer looking for fresh content, The Creative Lab® would assemble a team of skills and talents matching those requirements, and under its umbrella, it would deliver the requested content.

The Creative Lab® is always on the lookout for fresh, original and entertaining content. Be it finished products, scripts, developed concepts, or even raw ideas. The lab can help launch this content into Jordan and the region. The Creative Lab® also adopts a cup-half-full mentality, where a product or an idea is not judged by its entirety. If there is potential, it can be developed, if the content was associated with promising talent, this talent can be adopted. The lab conducts frequent pitching sessions open for the public, but it also provides a medium for talents to submit ideas and pitches through the lab's pitch submission form on its website

In cooperation with Roya Academy, The Creative Lab® conducts regular training workshops, masterclasses, and seminars with acclaimed Worldwide industry experts to help with capacity building, and to take the skills of the talent to the next level. Such training workshops include those on scriptwriting, writing for comedy, pitching, and creative producing.

Identifying and attracting young talent in Jordan and the region by proactively approaching them through social media, referrals, or the outreach sessions The Creative Lab® frequently conducts at schools, universities, and community centers. The Creative Lab® also provides a medium for talents to enroll themselves in the lab's talent pool through the lab's talent registration form on its website. In cooperation with Roya's Talent Management and Marketing, the lab can also offers talent representation services.

The Creative Lab® offers its premises for talent anywhere and everywhere to use it as a creative space for working, writing, brainstorming, and holding meetings. In cooperation with Roya Academy, The Creative Lab® also offers the Academy's production studios for talent to experiment with and create pilots, that could eventually be fed into the lab's content lifecycle, and in cooperation with Roya's Content Production and Distribution arm, it can have a life of its own

In cooperation with both Roya Academy and Roya's Content Production and Distribution arm, The Creative Lab® offers the chance for content creators to experiment with creating content, by providing the facilities and studios to produce pilots, and providing access to focus groups in various demographics that can give an impression on how this newly created content is perceived by the audience, in order to help further develop and fine-tune the pilots to maximize their potential